E-commerce Design & UX. Digital Marketing. Newsletter.

Frank Studio redefined the digital identity of the luxury brand Costume National, with a new online store in which a simple yet clear user experience and graphic essentials were combined to give the user a renovated e-commerce experience. The predominance of black has been key element to give the website a further luxury skin.

Art direction for homepage

Dynamic product page

Newsletter templates

Costume National is an Italian fashion brand founded in 1986 by Ennio Capasa, Creative Director, and her brother Carlo, CEO of the fashion house. The legal and administrative headquarters of the brand is in Milan.