E-commerce Design. Art Direction. UX & UI. Copywriting. Web Development. Illustrations.

Sneaker Customizer overview

Frank Studio recently teamed with Dolce&Gabbana for two big UX & UI projects. One of them was the launch of the online customizer for the brand’s shoes. The idea came from a service Dolce&Gabbana already offered in a special store in Milan, but unfortunately wasn’t possible for people who weren’t in loco. The first customizer was launched for the sneakers and it was after extended to loafers.

 DG House overview. Design, illustrations & web development by Frank Studio

The second, the DG Xmas House, was developed to cover the weeks before and during Christmas time. Frank Studio designed an interactive house in which the customer could play with the interface and shop at the same time. The house was launched in five steps, each one covering a different commercial push.

 DG House illustrations

 DG House illustrations

Newsletters overview

It’s not easy to circumscribe the Dolce & Gabbana universe within a definition. A world made up of sensations, traditions, culture and a Mediterranean nature. Domenico Dolce and Stefano Gabbana have made a trademark of their surnames which is known throughout the world, easily recognizable thanks to its glamour and great versatility.