Creative & Art Direction. E-commerce Design & UX. Web & Graphic Design.

Frank Studio teamed up with Intimissimi to rethink the brand’s online presence, starting from user experience to photography look & feel to typography optimization. The new was designed fully responsive, combining a mobile-first approach with e-commerce best practice, giving a fresh & essential aesthetics to the Italian lingerie brand.

Intimissimi mobile online store

Homepage slider module

Icon redesign

Graphic details, such as lower case typography, slim icons and shades of beige were key elements for the redesign.

E-commerce photography look & feel

Html responsive newsletter templates

Intimissimi brand is a part of the successful Italian company, Calzedonia S.p.A Group. The brand boasts an extensive global franchise network whose shops set the benchmark in a dynamic world of emotions, comfort and great stylish taste.