La Double J

Brand Identity. Creative & Art Direction. E-commerce Design & UX. Marketing & Content Production. Print & Packaging. Video.

Frank Studio, on side with J.J. Martin, brought to life in 2015: an editorial shopping website dedicated to tell stories about Milan and inspiring women besides selling selected vintage products and a super playful clothing line. Frank was in charge of the brand’s digital art direction, starting from identity, to e-commerce UX design, marketing materials and packaging.

Shop by silhouette desktop version

Business card


 Animated logo

Editorial page mobile version

In 2018 passed by a totally reformulation: the website became more intuitive for shopping, giving space to new sessions such as New In, for recent arrivals, and Shop by Dress Silhouette, to help costumers finding their favorite shapes.

Bitossi plates, designer by La Double J & Frank Studio

Survival Milan Guide: an explosive and colorful compilation that gives you the best city’s insider tips, from a delicious cappuccino to the chicest armchairs. The guide was made in partnership with the Camera della Moda Italiana, curated by JJ and designed by us.

Art direction & graphic design for Milan Fashion Week Survival Guide curated by La Double J

Survival Guide 

Project overview

Newsletters overview

LaDoubleJ is a new-school, multi-tasking Milanese brand that tells stories founded by JJ Martin. Specializing in content, communications and a cheerful cacophony of rare finds, With its playful mood, its eye-popping visuals and distinctive products, the brand has swiftly attracted a band of cult followers and fashion insiders on the hunt for something refreshingly special.