New Balance

Creative & Art Direction. Marketing & Content Production. Video. Photography.

NB574 special listing page

Frank Studio art directed and designed a new concept for a premium content shopping experience for New Balance Europe. The project was focused on the spring-summer 574 shoe collection, featuring a special video, editorial photography and social media integration.

NB574 instagram thumbs

Animated content

Making of NB574 video

The Making of:
The Hub is the meeting point of the two worlds of New Balance: Performance and Lifestyle, where content is king.

New Balance ongoing newsletter production

New Balance, was founded in 1906 and is based in Boston, MA, USA. The business started out with just arch supports and is now a global player in the field of sports and fashion, sponsoring many top athletes: “Our products are the perfect blend of function and fashion, giving you the performance technology you need and the style you want.