Creative & Art Direction. E-commerce Design & UX Marketing & Content Production. Web & Graphic Design.

Mobile product page

Frank Studio was in charge for the redesign of Woolrich online shop. The project combines a liquid layout with a minimal yet contemporary design to offer an immersive brand experience.

Full-width product page

Ongoing newsletter design production

Woolrich, founded in 1830 is the oldest manufacturer of outwear in the United States. Woolrich John Rich & Bros is a contemporary offshoot conceived to expand the company beyond its outdoorsy roots offering a versatile mix of country heritage and modern city cool.