Where nature meets design

The French brand Pierre-Louis Mascia is deeply inspired by nature, history and cultures from around the world. With this in mind, and as part of the brand strategy, we proposed a concept for the launch of the brand’s “Maison” homeware collection. Our idea was to capture the idea of a ritual as an action. Rituals often find their expression through the use of talismans that bring a certain energy to the space they’re connected to. Symbolic and meaningful objects completed the maison compositions, combined with the use of evocative, texture-rich backdrops, to evoke all human senses. Perspective plays and gradient lighting also added a layer of mystery and awe.

The atmosphere of the images recalls the still-life compositions of the Dutch Renaissance masters, circling back as a reference to the deep cultural ties and research that goes in to all of Pierre-Louis Mascia’s creations.

We constructed the editorial on three main pillars: Product Focus, Assets Adaptability, Coherence & Recognition. The homeware pieces were generally positioned at the center of the composition, ensuring that they were clear and easily recognizable among the other elements. We tried to allow for generous margins to facilitate adapting images to various digital formats and aspect ratios, from website banners to social media posts. Lastly, the incisive concept with a distinctive photographic style and approach ensured consistent and recognizable imagery across all digital platforms.