An Italian Design Story

To celebrate its 90th anniversary Molteni&C organized a rich line-up of events and activations that would take place throughout the whole year. This included, a super-sized stand at Milan’s Salone del Mobile, an exclusive party at Pirelli Hangar Bicocca, the launch of the Molteni Mondo book and a series of interviews with international designers who are part of the brand’s world. There was a lot of information and to ensure that non of it was lost or dispersed we designed and developed “anitaliandesignstory.com”.

This digital platform is divided into 5 core sections: Molteni MDW, Molteni Icons, Molteni 90, Molteni Minds and Molteni Mondo. Each of these sections are represented by a vertical pillar in the splash page. The pillars could be activated or deactivated throughout the year to push different content depending on the communications strategy and editorial calendar.

Molteni Minds is the section dedicated to the video interviews with 11 of the most important designers who have collaborated with Molteni throughout the years. The first interview published was with Creative Director Vincent Van Duysen followed by the other 10 designers over the following months ensuring a constant supply of fresh content.