Brand strategy

We supported French brand Pierre-Louis Mascia to redefine its strategy, aiming for a clear and focused direction. Our work concentrated on identifying and distilling the core values and essence of the brand, to create a precise compass for future strategic direction.

We then applied this to a series of projects rolled-out throughout the year as part of the brand’s relaunch. These included: the creation of the brand manual in which we laid out guidelines for usage of the logo, fonts, colors and tone of voice across all touchpoints; the design of the e-commerce, combining the new brand guidelines with digital best practices; graphic production of all marketing materials including newsletters, social media content and graphic interventions on the website; the creation of original editorial content such as photo and video shoots to push new collections or other special projects.

A fundamental use of black and white is enriched by an unexpected color accent, which not only enhances the visual appeal but also serves a functional purpose to highlight important commercial information, improving overall usability.

Our typographic choices embrace a duality, combining the sleek precision of sans-serif fonts with the classic sophistication of serif fonts. This blend embodies the integration of our technological and creative aspects, resulting in an aesthetic that goes beyond trends and emphasizes the importance of content.

We used the core colors of white, black and fluorescent green to carefully construct the Call-to-action elements. The CTAs are positioned on the editorial images as if they were labels of the garments, standing out against the maximalist patterns.

Throughout the website we incorporated playful yet sophisticated touches to highlights the brand’s creativity, innovation and the sense of genuine freedom that it exudes.

The products are the real focus of the website and the e-commerce photographic guidelines include a rich combination of still-life, on-model and detail shots. The full frontal pose of all the models ensures a homogeneity and equality between the images, showing every angle of the garments making it easy to imagine them as part of your own personal look.