Fall-Winter Editorial

As part of the long-term brand strategy, we produced a shooting of the Fall-Winter collection to provide material for use specifically in the digital realm with assets destined for the online store, DEMs and social media marketing.

We explored the Collection’s versatility in patterns and unique pieces, emphasizing various styling possibilities. To bring this vision to life, we developed Growth Layers, a concept that echoes the Collection’s key themes: Spiritualism, Over-layering, and Patterns.
Growth Layers symbolizes the accumulation of ‘layers’ (or ‘rings’) as we journey through life and mature. As we explore passions, religion, diverse forms of self-expression, art, and spirituality, we evolve and expand. The layered styling represents an ‘aura’—a luminous presence that individuals progressively radiate as they learn to love and connect with others.

This over-styling approach, integral to Pierre-Louis Mascia‘s brand identity, serves as a tangible representation of growth. To enhance the depth of the concept and celebrate the richness of patterns and prints, we incorporated a backdrop of fabrics and handmade carpets from different around the world—an homage to the brand’s heritage and DNA.