The Aspesi way of making clothes was our starting point for designing its e-commerce. Favoring pure functionality over web trends, we focused on a customer journey that would match with a minimal design. White, gray and black give a sophisticated tone to the pages and, at the same time, highlight the images.
We also provided the photography guidelines for the product pages, focusing on the gray background, dynamic poses for models and still life shots that highlight the fabric texture through styling, light and shadow.
