The #DGSneakers were already a great success as was this new way of buying them. Unfortunately there was one small problem: the artisans who created these special pieces could not travel to every store throughout the world so to offer the service to a global market the brand decided to launch this online tool.
It was not a simple task for Frank Studio. Instead of just choosing a different color or adding initials to products, like most of the other online customization tools, our job was to create an easy and intuitive way for the customer to decorate a simple white pair of sneakers in many ways including patches and handwriting.
