Dolce & Gabbana

Creative meets commercial
with one-of-a-kind sneakers

E-commerce

client

Dolce & Gabbana

output

Digital campaign and mini-site

creative fields

UX & UI, Photography & Video, Campaigns, Social Media

A launch that involved not only the e-commerce, but also the corporate website and the social media channels.

We wanted this project to be as unique as each pair of these one-of-a-kind shoes. Creating an attractive experience for the customer, we designed and developed an evocative landing page that follows a nonlinear scroll, using videos and photos produced by us that explored the melting idea. Completely shoppable thanks to the strategic blinking hotspots, this fully immersive experience covered the brand both creatively and commercially.