The hotel and the life of its inhabitants evoke the intimate and happy atmosphere of the holiday season. This concept became the fulcrum of the brand’s omnichannel seasonal campaign including the digital gift guide, social media content and the window display of its Milanese flagship store.
A magical world of gifting
- Campaigns
client
Marellaoutput
Holiday Campaign & Gift Guidecreative fields
Creative Strategy, Art Direction, 3D animationThe Marella Grand: an imaginary hotel, in a contemporary metropolis during the holiday season.
The digital campaign consisted of four episodes based on the key phases of the holidays. Each of these phases was associated with a time of day, an action and a selection of Marella products.
The first episode depicts the morning time and evokes the sense of anticipation of the holidays. The inhabitants are relaxing in their rooms waiting for the festivities to begin. The scene evokes a cozy and comforting atmosphere that is paired with winter knits and casual accessories.
The second episode takes place in the afternoon when the sun begins to set. This is the preparation time when people get dressed up and put their makeup on before friends and family gather. This scene features a selection of gift ideas and highlights a joyful sense of expectation and spirit of giving.
The third episode takes place in the evening creating an enchanted atmosphere and sense of wonder. This scene depicts the holiday dinner with the exchanging of gifts and is associated with a selection of Marella jewelry and small gift-wrapped packages.
The fourth and final episode is set at night and it’s time to party. This scene carries the festive spirit beyond one single day and represents the celebration of the whole holiday season.