Marella

A magical world of gifting

  • Campaigns

client

Marella

output

Holiday Campaign & Gift Guide

creative fields

Creative Strategy, Art Direction, 3D animation

The Marella Grand: an imaginary hotel, in a contemporary metropolis during the holiday season.

The hotel and the life of its inhabitants evoke the intimate and happy atmosphere of the holiday season. This concept became the fulcrum of the brand’s omnichannel seasonal campaign including the digital gift guide, social media content and the window display of its Milanese flagship store.

Frank Studio
Frank Studio

The digital campaign consisted of four episodes based on the key phases of the holidays. Each of these phases was associated with a time of day, an action and a selection of Marella products.

The first episode depicts the morning time and evokes the sense of anticipation of the holidays. The inhabitants are relaxing in their rooms waiting for the festivities to begin. The scene evokes a cozy and comforting atmosphere that is paired with winter knits and casual accessories.

3D image of an imaginary hotel called the Marella Grand
Frank Studio

The second episode takes place in the afternoon when the sun begins to set. This is the preparation time when people get dressed up and put their makeup on before friends and family gather. This scene features a selection of gift ideas and highlights a joyful sense of expectation and spirit of giving.

Frank Studio
Frank Studio

The third episode takes place in the evening creating an enchanted atmosphere and sense of wonder. This scene depicts the holiday dinner with the exchanging of gifts and is associated with a selection of Marella jewelry and small gift-wrapped packages.

Frank Studio
Frank Studio

The fourth and final episode is set at night and it’s time to party. This scene carries the festive spirit beyond one single day and represents the celebration of the whole holiday season.

Frank Studio

Frank Studio is a Milan-based, digital at heart agency that offers integrated solutions and full e-commerce related services for fashion and design brands helping them grow their business & awareness. Discover our works