Founded by Zaha Hadid in 2006, Zaha Hadid Design (ZHD) epitomizes timeless, innovative, luxury design. This contemporary design practice provides products and services with a unique perspective and unmistakable aesthetic. Our priority was to bring all these aspects into the brand’s new e-commerce experience.
We worked with the client to define the vision and objectives of the project, identifying the target users and analyzing their (digital) journeys to ensure the best customer experience.
One of the most strategic parts of the project was to create a website that was not only a point of sale but also a digital showcase to communicate ZHD’s values and services to a varied target audience. To do this, we analyzed the brand’s rich DNA and communications to identify keywords that could be applied to the site: fluidity, dynamism, structure, elegance, experimentation and luxury.
The palette of black, white and grey is elegant and technical while the large images make a bold statement and enable the user to view the exquisite detail of the pieces.
To give fluidity and dynamism we applied a horizontal animation to the interactions across the site from the immersive homepage to the main menu, editorial content and product pages.
Frank Studio is a Milan-based, digital at heart agency that offers integrated solutions and full e-commerce related services for fashion and design brands helping them grow their business & awareness. Discover our works